The Pragmatic Strategy concept
Pragmatic Strategy is a practice of effectively blending solid strategic planning with a tactical emphasis on rapid results. This approach delivers incremental market development quarter on quarter.
The benefits are that all short term activity contributes to the long term objectives whilst at the same time they meet the immediate business demands which are typically two fold - the generation of new leads and the development of existing leads.
The longer term objectives will vary but should always be aligned with the overall business objectives. Specifically the Strategic Marketing objectives will be a combination of; Market Share, Brand Awareness, Thought Leadership on key issues, Key Messaging and recall, Positioning and in some cases Investor Relations
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