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At the turn of the century, the Internet caused a step change in business attitude, most notably in the highly visible and extremely hyped 'Dot com' gold rush and subsequent crash. Since then, the drive to move faster and more aggressively has catalysed the evolution of leaner, more focused and above all more dynamic business attitudes, these attitudes were often ascribed as 'New Economy'.
However the fundamental essentials of business operation did not disappear, despite going out of fashion, and the traditional business practises extolled as 'Old Economy' are as true today as they ever have been. The survivors of that era understood this and are now some of the highest valued companies in the technology arena.
It is the merging together of the new with the old that will lead to a transformed business.
For over 18 years Paul Ellis, founder of Pragmatic Strategy, has been at the commercial forefront of innovative business technology, often engaged in evangelising and developing markets and messages, communicating the business advantages and helping to transforming departments and organisations.
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