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Online marketing has developed into an important resource in any integrated marketing campaign. Few if any organisations today would deny the need to have a website, but online marketing encompasses not only your website but the manifestation of traditional marketing techniques in the online environment as well as innovative tools unique to online media.
Direct marketing, clearly is more direct, faster and potentially more effective when carried out by email, customer relationship development is nearly limitless through innovative websites and online databases (including personalisation). Co-operative and affiliate marketing is cost effective, ranging from simple link sharing and banner adverts to shared content and extranets, and virtual events such as online seminars and training widen your market and customer reach.
With over 12 years experience in the Internet and its role within marketing and strategic business transformation, Pragmatic Strategy brings a deep understanding and track record in online marketing.
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