|
The development and support of indirect channels, strategic and technical partnerships is a specialist area of market development. Partnerships can be strengthened and driven by joint marketing activities leading to new customers and revenues. Indirect sales channels become more effective when appropriately supported with marketing and sales tools.
In essence any campaign that is developed for sole execution can be developed in a partnership or channel variant, with the costs shared and the results usually greater. Pragmatic Strategy has defined, developed and delivered partnership and channel programmes at both a strategic and international level.
|
