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Public relations encompasses all activity focused on the media (print, broadcast and online), it ranges from straight forward press releases to full media relationship development and includes, interviews, features, by-lined / placement articles, comments and sound bites, issue development, and joint publishing ventures.
PR used effectively can provide the greatest return on marketing spend with the broadest effect. It can help generate revenue opportunity directly, but is most effective as a support function for a wider communication plan. At different stages, PR can set the issue agenda, stimulate issues, reduce competitors positions and reinforce customer and prospect confidence.
A specialised form of PR is investor relations, this requires a very close understanding of the investment markets, companies, media and journalists. Pragmatic Strategy would always recommend the selection of a proven investment PR firm.
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