Strategic Planning from Pragmatic Strategy covers a wide range of activities, however they are mostly focused at delivering benefit over the long term.

The services available include;

• undertaking a review and audit of existing marketing strategy
• facilitating the development of a strategic vision
• marketing planning
• full strategic marketing plan
• focused tactical planning
• advising on appropriate product strategy
• identifying and developing strategic partnerships
• providing and interpreting market intelligence
• planning and executing international expansion

Many of these activities would specify a programme of tactical activities to deliver results over several quarters. Effective strategic marketing should be regularly reviewed and adjusted against actual results achieved and changing market conditions.

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